Trailnet Champion – ITC’s Mike Burch, Dan Bussey, and Bryan Whitson
Trailnet is grateful to have the support of video production
experts from ITC who believe in our vision for a network of protected bikeways. ITC’s Bryan Whiston, Mike Burch, and Dan Bussey produced our Connecting St. Louis video, which debuted at our 2018 Gala. The team volunteered their efforts because they support Trailnet’s vision and wanted to lend their talents. That’s why they’re our Trailnet Champions this month.
“This is a great cause, more people need to know about this,” said Burch, Director of photography and editor at ITC.
“A couple people here were really big bikers, but more have taken it up… It has changed our culture here a bit,” Burch said, adding others at ITC have also make bicycling a bigger part of their lives.Not only did ITC’s team deliver a video that highlights the support our dedicated community and civic leaders have for Trailnet’s plan, they also enhanced the biking and walking culture in their office. Burch said he wasn’t a big bicyclist before working with Trailnet, but has since spent a lot more time in the saddle.
Burch explained ITC and Trailnet have something of a parallel message overall, working to enhance the narrative of St. Louis.
“St. louis needs to have this in its arsenal as far as keeping up with other cities, continuing economic growth, attracting young people and keeping them in the city, advancing diversity, and everything else,” Burch said. “Showing these things in a beautiful way, and talking about the mission and the progress is going to reach the average person. Someone who isn’t in the bicycling community can watch this video and say, ‘these are cool ideas from people I respect. I should get on board’.”
Burch added he and his team want to keep the project going because they believe in the cause. Watch the video here.