New Staff at Trailnet: The MarComms Team

With the New Year comes some brand new faces. Meet Chantal and Madyson!

Chantal Incandela, Marketing and Communications Director (on the left), and Madyson Weber, Social Media Coordinator (on the right) are Trailnet’s newest team members, and together they form Trailnet’s Marketing and Communications team. There’s a good chance you’ll see them at various events throughout the year! A little bit about our newest employees:

A passionate reader and writer, Chantal thrives on dissecting the customer journey and takes an almost obsessive delight in the art of wordsmithing. She takes public transportation to work most days (shout out to the 73 bus!) and loves admiring St. Louis’ architecture on the journey into the office. 

A member of Trailnet’s leadership team, Chantal leads the strategic vision and execution of Trailnet’s communications and marketing strategy to tell success stories, promote events and rides, and educate the public about issues and current events related to Trailnet’s work. She is no stranger to the non-profit and marcomms world; before coming to Trailnet, she was the Press & Communications Manager at Opera Theatre of Saint Louis. 

Madyson is nothing short of a superhero, seamlessly keeping her finger on the pulse of viral trends and top-notch content while managing a wedding and event content creation business, a mobile spray tanning venture, AND motherhood to an adorable six-month-old.  

As Social Media Coordinator, Madyson creates content to promote Trailnet’s initiatives, campaigns, programs, impact, and priorities. In addition, she monitors all of our social media channels and keeps up to date on the ever-changing social media landscape and algorithm. With a background in environmental science, thorough knowledge of social media,  and a deep love for all things sustainability, Madyson is an incredible fit at Trailnet!

You’re likely to catch Chantal and Madyson at a number of Trailnet events, and they look forward to meeting you. Feel free to reach out and say hello when you see them!